Using marketing videos is both relatively new idea and a long proven tactic. We’ve been using video, or rather, commercials to advertise our products and services for as long as we’ve had “moving pictures”. So, the idea of using video isn’t really a new one.

What is new is the ability to track and use marketing videos on the World Wide Web to do our advertising. Yes, video has been available on the Web for a number of years, but it’s only been recently that they’ve factored into our marketing abilities and are becoming widely used.

Marketing Video Successes

Consider the success of television. Just forty short years ago, you had two to eight channels to choose from, depending on where you lived. Then HBO and cable came along and now there are hundreds of channels to choose from. People like their television and movies because it introduces a visual element to education, discovery, and enjoyment.

Commercials are an essential part of every station’s programming. Companies pay millions of dollars to use it as an advertising venue. Why? Because it provides a visual way to market their products and services to a lot of people.

Now, consider places like YouTube and Google Video. It’s been less than a decade for these venues, and they are one of the most popular places to visit on the internet. Stuff is passed around like juicy gossip and gets noticed.

Marketing Video Now
You can use marketing videos for your general business and individual products. Using marketing videos to add to your advertising arsenal can help your conversions grow up to forty percent. And it cost pennies compared to television advertisements.