On Hold Music Unpleasant?

I read a fun article the other day about the reactions that people have to various types of music when put on hold. They explain what type of music is best liked between genders and among age groups. They also studied what type of music is best used to reduce the perceived time that customers have been on hold.

This information may help if you’re planning on adding an on hold marketing message or music to your company phones. Choosing the right kind of message and music can increase your sales and reduce the time when people hang up.

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