09.11.07
Boost Your Business Advertising
You should definetely read 101 Ways to Advertise Your Business before you start spending money on an advertising campaign. The author, Andrew Griffiths, has 20 years of experience in business marketing and can provide tips to make your advertising more effective.
It’s an easy read, with step-by-step advice about how to advertise. I enjoyed that he covers all types of advertising, including outdoor signs, magazines, radio, newpapers, television, and the internet.
Since advertising can make or break your business, one easy tip I picked up from his book is utilizing a custom on hold message. Your on hold message can offer information about your business and products in a non-confrontational way, so that your customers don’t hang up, are entertained, and may even decide to try a new product during their time on hold. What more could you ask for?